Image Courtesy of: Business Insider

It’s finally happened. Advertisers have infiltrated our precious Instagram. It’s been about a month since the first round of premium brands have made their mark on the ever-popular photo-sharing app, however, I only just noticed about a week ago. I was thrown off for a moment, but I didn’t really know how to feel about it. I ended up just glancing at it for a microsecond and moving right along with my life.

Do the new ads really make a difference? Do they bother anyone or are most people simply indifferent to it? I’m sure these are the kinds of questions that these brands and Instagram are asking themselves. Will these ads increase actual product sales or is this more of a strategy to increase the overall value of the brand? 

According to a Mashable post, the first set of ads featured a lot of negative comments, but after a while those started to dwindle. This may actually be a positive sign — that people are tired of complaining about the invasion and are just going to get used to it like we always end up doing to any major social media changes.

In fact, it turns out the ads accumulate more likes than actual posts by the brand’s Instagram accounts and attract tons of new followers — another positive sign.

But I guess the premium brands featured like Michael Khors and Levi’s will just have to wait a little longer and see where this new initiative will actually lead, and we’ll also be watching.

Check out the full Mashable article here.